At a time of rising demand for products that come from businesses run by people of color, Chana Ewing launched GEENIE, an online beauty store and community of “culture-first brands.”
“We launched right at the tail end of July, early August, and we launched at the time with just five brands and five lipstick SKUs. Since then, we’ve expanded to nine brands and have over 20 SKUs, and we expanded with the help of our community,” said Ewing.
Ewing tells Yahoo Finance that the company enables consumers to discover, shop, and share brands they believe in.
“So that’s including BIPOC, LGBTQ+, women-owned brands, but also sustainable clean, toxic-free [products],” she said. “Our idea is that you shouldn’t have to bounce around the internet to be able to find brands and source products from communities that you’d like to shop from that also meet the same sort of ethical