For the holiday 2020 season, Saks Fifth Avenue isn’t following the pack.
While many retailers, desperately trying to navigate the health crisis, have already started or will start the push to sell holiday gifts four to six weeks earlier than last year, Saks isn’t rushing into it.
“Our gifting story starts about the same time. It’s mid-November when we start the push. We’re not moving it up,” Marc Metrick, president and chief executive officer of Saks Fifth Avenue, said. “Saks approaches holiday a little bit differently than Lord & Taylor and Macy’s.”
Aside from discussing holiday 2020, Metrick in a wide-ranging Zoom call interview, said online sales are up by double digits; brick-and-mortar is flat, and the Fifth Avenue flagship is having a tough time, though he contended Saks is capturing market and beamed about men’s wear as the best-selling department.
Saks has been mostly mum on its plans for