shopping

Fight back against the competition with your Google Shopping Ads this holiday season

Fight back against the competition with your Google Shopping Ads this holiday season






// Load the SDK

(function(d, s, id){ var js, fjs = d.getElementsByTagName(s)[0]; if (d.getElementById(id)) {return;} js = d.createElement(s); js.id = id; js.src = "https://connect.facebook.net/en_US/sdk.js"; fjs.parentNode.insertBefore(js, fjs); }(document, 'script', 'facebook-jssdk'));

Source Article Read More

Read more
shopping

Google Plans to Make YouTube a Major Shopping Destination

(Bloomberg) — Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself.



a close up of a person using a laptop computer: The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.'s Google is offering new tools and audience statistics specifically for advertising on TV - screen space where YouTube has trailed cable channel.


© Bloomberg
The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.’s Google is offering new tools and audience statistics specifically for advertising on TV – screen space where YouTube has trailed cable channel.

The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google.

The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people familiar with

Read More Read more
shopping

Google wants to turn YouTube into QVC with new shopping features

Operators are standing by!
Enlarge / Operators are standing by!

QVC

A fresh report from Bloomberg details Google’s new plan to squeeze even more revenue out of YouTube, which is already a $15 billion-a-year business. Google apparently wants to turn YouTube into a shopping destination, where viewers can watch things like product unboxings, makeup, or cooking videos and immediately buy featured products directly through YouTube.

The report says YouTube is currently “testing these features with a limited number of video channels” and “[t]he goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on, and buy directly.” The company is asking creators to tag items featured in videos through a new piece of software that can be used for analytics and purchasing. Apparently, YouTube has been testing shopping features for a while now. Bloomberg’s report says, “Late last year, YouTube began testing a similar Shopify

Read More Read more
shopping

YouTube shopping to become a reality soon! Google has a plan

Every toy, gadget and good you see on YouTube could soon be for sale online —not on Amazon, but right on YouTube itself.

The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google.

The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people familiar with the situation. The company is also testing a new integration with Shopify Inc. for selling items through YouTube.

A YouTube spokesperson confirmed the company is testing these features with a limited number of video channels. Creators will have control over the products that are displayed, the spokesperson said. The company described this as an experiment and declined to share more details.

The

Read More Read more
shopping

Google Tries to Turn YouTube Into a Major Shopping Destination

(Bloomberg) — Every toy, gadget and good you see on YouTube could soon be for sale online — not on Amazon, but right on YouTube itself.



a close up of a person using a laptop computer: The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.'s Google is offering new tools and audience statistics specifically for advertising on TV - screen space where YouTube has trailed cable channel.


© Bloomberg
The logo for YouTube Inc. is displayed on a laptop computer in an arranged photograph taken in the Brooklyn borough of New York, U.S., on Sunday, May 10, 2020. The video arm of Alphabet Inc.’s Google is offering new tools and audience statistics specifically for advertising on TV – screen space where YouTube has trailed cable channel.

The world’s largest video site recently started asking creators to use YouTube software to tag and track products featured in their clips. The data will then be linked to analytics and shopping tools from parent Google.

Loading...

Load Error

The goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on and buy directly, according to people

Read More Read more
women

Kamala Harris ‘Nude’ Google Searches After Debate Speak Volumes About Women in Politics

The vice presidential debate on Wednesday was followed by a spike in people searching Google for Senator Kamala Harris, alongside the terms “nude,” “bathing suit,” and “bikini.”

With less than a month to go until the presidential election on November 3, Harris debated Vice President Mike Pence for 90 minutes at the University of Utah in Salt Lake City on Wednesday.

According to Google Trends—a website run by the search engine that collects data on how popular search terms are around the world—there was a surge in people in the U.S. searching for “Kamala Harris bathing suit,” “Kamala Harris Nude,” and “Kamala Harris bikini” in the hours after the pair faced off.

Google Trends listed these as “rising related queries” for the search term “Kamala Harris” in the four hours pior to 7 a.m. ET. That means in the four hours before 7 a.m. ET, people

Read More Read more
beauty

Google has done well to remove beauty filter from its phones, but it can’t really police its app store for this



a close up of a device: Google’s move is to be lauded, but as long as beauty filters continue to be available on the Android Playstore as also other app stores, it likely won’t mean much.


© Provided by The Financial Express
Google’s move is to be lauded, but as long as beauty filters continue to be available on the Android Playstore as also other app stores, it likely won’t mean much.

Last week, Google announced that it would no longer include beauty filters in its phones’ camera app. Social and traditional media have helped popularise a rather constricted view on physical beauty; now, phones have also included such features to allow users to tweak their photos to conform to these standards of appearance.

Scientists see this as a factor behind poor mental health and appearance-related dysphoria, especially among teenagers and young adults. Google’s move is to be lauded, but as long as beauty filters continue to be available on the Android Playstore as also other app stores, it likely won’t mean much.

Also, limiting filters and similar apps will address just part of the problem.

Read More Read more
shopping

Google Shopping now lets you browse products in a Maps-like interface

Google is rolling out a new way to browse and shop for products based on location — sort of like a fusion between Maps and the Shopping tab.

The new location-based shopping option practically integrates Maps straight into the Shopping tab. It works similarly to the way you can locate stores by typing, for instance, “McDonalds nearby.” The only difference is now you’ll see tagged locations for products, not just stores.

To use the new feature, simply search for the product you’d like, navigate to the Shopping tab, and click the “nearby” filter underneath. Alternatively, you can just add the words “near me” or “nearby” after the product you’re searching for, and that will automatically pull up a map with the closest stores where you can get it.

Here’s how that works:

As someone who often doesn’t have the patience to wait a day or a few to have something

Read More Read more
beauty

Google says beauty filters bad for mental health, Pixel phones won’t use them by default



a close up of a piece of paper


Modern-day smartphones come with a lot of enhancements to improve photography experience, with many of them offering beauty filters and other such features to smoothen out skin details in pictures. However, there has always been debate over the use of such methods, with few studies showing that these filters can have a negative effect on mental health.

It appears Google has also been keeping eye on such reports, with the company now announcing that it will be distancing its phones from such features. Google has said that it will be turning them off by default on its own phones and encouraging other OEMs to do the same.

In a blog post, it said, “We set out to better understand the effect filtered selfies might have on people’s wellbeing… especially when filters are on by default. We conducted multiple studies and spoke with the child and mental health experts from around

Read More Read more
women

After one of tech’s biggest conferences for women postponed its career fair, attendees organized their own with recruiters from companies like Apple and Google



a sign on a stage in front of a crowd: The Grace Hopper Celebration is the world's largest conference for women in computing. Anitab.org


© Anitab.org
The Grace Hopper Celebration is the world’s largest conference for women in computing. Anitab.org

  • Grace Hopper Celebration (GHC), one of the largest conferences for women in tech, recently postponed its annual career fair due to technical difficulties.
  • Many students rely on the career fair as a way to land jobs and internships at some of the biggest tech companies like Apple and Google. 
  • In response, some attendees have come together to arrange an alternative option for candidates and recruiters to connect. 
  • Companies like Dropbox, are also hosting their own live interactive networking events and 1:1 chats to meet conference attendees and recruit diverse candidates. 
  • Visit Business Insider’s homepage for more stories.

The Grace Hopper Celebration (GHC) is one of the largest conferences for women in tech.

Loading...

Load Error

The event boasts more than 30,000 participants and over 300 partners from major tech companies like Apple, Google, Facebook, and

Read More Read more