Last month, we got a glimpse of what the first virtual Green Carpet Fashion Awards might look like. A high-resolution digital rendering depicted La Scala, the historic opera house in Milan, completely overgrown with flowers, greenery, and even a glittering waterfall. At the time, Livia Firth, the founder of Eco-Age (which works in partnership with the Camera Nazionale della Moda Italiana on the GCFA) said the idea was to create a “portal into a new era,” one where the fashion industry is more sustainable, equitable, and human. She teased that the digital GCFAs would also incorporate holograms, augmented reality, and special effects. Needless to say, it will be a lot more forward-thinking than the Zoom awards shows we’ve seen thus far.
Tonight, you can see it all play out in real time here. The digital Green Carpet Fashion Awards are streaming globally on YouTube via the Fashion Channel at 5:00pm