fashion

Gucci and Louis Vuitton are the world’s most valuable luxury fashion brands

louis vuitton  runway   paris fashion week   womenswear spring summer 2021

Dominique CharriauGetty Images

Gucci and Louis Vuitton have topped the fashion category of the world’s most valuable luxury brands, according to Brand Finance’s annual report. The fashion houses came in second and third respectively on the general round-up after Porsche, which was ranked the most valuable luxury brand in the world.

The brand valuation consultancy’s annual list ranks businesses based on the overall brand value as well as their power in influencing consumers’ choices, based on criteria including marketing investments, familiarity, loyalty, staff satisfaction and corporate reputation, according to WWD.

Other fashion houses which ranked highly on the list included Cartier in third, Chanel in fourth and Hermès in fifth. Rolex, Dior and Coach also featured in the top 10.

Despite these brands performing well against competitors, the outlook is still predictably bleak following an incredibly difficult year globally as a result of the Covid-19 pandemic. Brand Finance

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fashion

Gucci and The Real Real’s Game Changing Collaboration Is Look at the Future of Fashion

On Monday, luxury consignment website The Real Real announced an exciting collaboration called the Gucci x TRR Shop. It’s exactly what it sounds like; a curated and authenticated shop full of previously-loved Gucci goods.

Seems simple, sure, but in the world of luxury bags and accessories, it’s actually pretty groundbreaking. Not only is Gucci encouraging customers to consign its used items through this program, but the brand is also incentivizing people to purchase secondhand as well. According to a press release, for every item bought or sold, they will plant one tree through the One Tree Planted program.

For a long time, many of the big fashion houses claimed that the consignment industry was cheapening their brand by taking away the exclusivity factor. Many also argued that it was difficult to control the quality of what’s being sold through third-party sites. In fact, Chanel sued The Real Real for “selling

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fashion

Gucci and The RealReal are teaming to sell used luxury fashion



a person carrying a suitcase: A male model decked out in Gucci sits casually on a swing


© Provided by Quartz
A male model decked out in Gucci sits casually on a swing

In the latest sign luxury companies can’t ignore the booming secondhand market, Gucci and luxury consignment site The RealReal today announced a new partnership.

Through the end of the year, The RealReal will have a dedicated portal on its site for Gucci products. Some of the more than 2,000 items will be consigned by The RealReal’s customers, but Gucci is supplying products as well. They are items the label primarily used for occasions such as photoshoots and were never previously sold, according to The RealReal’s head of communications, Erin Santy.

The companies are pitching the deal as a sustainability effort. Watchdogs have called for fashion to embrace a circular model, where clothing gets reused rather than discarded, to address the industry’s damaging environmental impact. A healthy resale market is vital to this aim. The

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