Ahead of its Amazon Prime Day shopping event, Amazon released its holiday gift guides for toys, electronics, home goods and other categories, the company announced on Monday.
Customers can shop using Alexa prompts such as, “Alexa, give me holiday gift ideas,” the company said. The e-commerce giant is offering eligible Prime members with an Amazon Prime Rewards Visa Signature Card or Amazon Prime Store Card 10% back on certain items between Oct. 5 and Oct. 12 across its electronics, home and toy gift guides.
The company highlighted products from U.S.-based small businesses including a curated selection of items chosen by celebrities like Jessica Alba, Ayesha Curry and Arianna Huffington, per its press release. Amazon’s 2020 fashion gift guide also features big-name brands like Savage X Fenty, Adidas and Levi’s.
It’s not clear how this year’s holiday season will play out, but retailers are already preparing to