Is Fashion Week Happening? Yes, But It’s in 3D with Avatars

Scene from this year’s Helsinki Fashion Week that used 3D-generated models.

Evelyn Mora founded Helsinki Fashion Week in 2018 with the goal of disrupting an industry that she deemed woefully out of touch and rather boring.

The 28-year-old Helsinki native initially focused the show on sustainability by showcasing brands that could prove their green bonafides and hosting events in venues build with recycled materials.

relates to The 28-Year-Old Trying to Upend Fashion Week

Evelyn Mora, 28, is trying to disrupt a fashion industry that she says is stuck in its ways.

Source: Evelyn Mora

And then when Covid-19 hit, she didn’t just broadcast the show online like other industry events, but instead took it into 3D. Models had their bodies scanned by computers to create avatars, and then designers, including Patrick McDowell and Tess van Zalinge, created digital clothes for them to wear down a virtual catwalk. Attendees, also using 3D avatars, visited shows and interacted

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Biden Beauty Is A Real Thing That’s Happening. Here’s What We Know.


From Seventeen

Just when you thought 2020 had no surprises left, Biden Beauty enters the chat. The latest beauty venture isn’t associated with presidential nominee Joe Biden himself, although he and Harris have reportedly given the mystery brand their seal of approval, according to Fashionista. Instead, it’s backed by a mystery figure with a political agenda.

And while the civically-minded wizard behind Biden Beauty is masked, its intentions are not: Beat your Face. Beat Trump. The brand is launching Biden Beat, a dual-sided beauty blender that sells for $20.20. Biden Beauty is also debuting sweatshirts, tote bags, buttons, and pins adorned with the candidate’s name and the phrase “America Is Beautiful.” More beauty products are set to drop in the coming weeks, with all proceeds benefitting the DNC and Biden/Harris campaign.

“Beauty has always been inherently political,” a spokesperson from the brand said in

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