- Instagram is bringing its Shopping feature to IGTV and Reels.
- The move is part of Facebook’s push to make social commerce a more central part of its apps.
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Yesterday, Instagram rolled out Instagram Shopping for its long-form video platform IGTV, part of the company’s push to make social commerce more central to the app. Users will be able to add products featured in an IGTV video to their in-app shopping cart and then check out either on the company’s website or within Instagram.
With this rollout, Shopping is now available on almost all parts of the platform, including the main feed, Stories, and livestreams. The company plans to make Shopping available across the platform’s