Twenty years ago, an art project turned fashion label called IMITATION OF CHRIST redefined our notion of what is cool and conscious. That was in the early 2000s when nobody spoke about sustainability or upcycling clothes. Its founder, American art student Tara Subkoff, was fashion’s beloved rebel with a cause in that her label proposed the reworking of used garments into precious, art-inspired couture pieces.
Admittedly, IMITATION OF CHRIST is best experience as a concept or conscious message. When they shook the world with a Spring 2001 presentation held in a funeral home, the brand emphasized the function of fashion as a means for getting a message across. Precious and wearable art creations that exemplified value of clothes usually discarded or sent to thrift shops, were suddenly considered “macabre chic” acquisitions of the true fashion-forward consumer.