Secret Partners With YWCA to Launch #RaiseItUp Campaign To Help Women Impacted Most by the 2020 Pandemic

Secret’s #RaiseItUp Initiative Activates “Secret Missions” to Directly Support Women

Today, Secret Deodorant announced the launch of #RaiseItUp, a multi-phased initiative that empowers and supports women at a time when COVID-19 threatens to be the biggest setback to gender equality in a decade1.

This press release features multimedia. View the full release here: https://www.businesswire.com/news/home/20201005005738/en/

Secret debuted a powerful campaign video during the WNBA finals, written and directed by two dynamic Black women. The commercial features an original script by poet, author and activist, Jasmine Mans. (Graphic: Business Wire)

As part of Secret’s pledge to donate an additional $1 million in support of equality programs, the brand is taking immediate action in partnership with YWCA USA to establish a “Secret Missions” fund that will provide direct assistance to women. These “Secret Missions” will focus on childcare, career development and other key areas that make a difference in the lives

Read More Read more

6 Women on How Their Savings Accounts Have Been Impacted by the Pandemic

Getty Images

Between furloughs, layoffs, and pay cuts, people’s lives and livelihoods have been affected since the coronavirus (COVID-19) broke out earlier this year. According to a U.S. jobs report from the Labor Department, U.S. employers shed nearly 30 million positions from payrolls this spring as a result of the coronavirus pandemic and related shutdowns. And because of this, it goes without saying that we all probably know someone who’s lost their job, filed for unemployment, or had to move in with family in order to survive during the pandemic. 

Either way, our finances continue to change during quarantine. While some people have been saving more due to not having the ability to go out anymore (goodbye happy hours), others are dipping into their savings in order to supplement their loss in pay. To find out how women’s savings accounts have been affected by the pandemic, we connected with six

Read More Read more