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Breakingviews – Italian Insta-star IPO to test influencer model

The 76th Venice Film Festival – Screening of the documentary “Chiara Ferragni – Unposted” – Red Carpet Arrivals – Venice, Italy, September 4, 2019 – Chiara Ferragni poses.

MILAN (Reuters Breakingviews) – At the beginning of the 2019 documentary “Chiara Ferragni: Unposted”, the Italian Instagram star enters a tattoo parlour to get her nipple pierced. The camera lingers on her picture-perfect yet grimacing face while the job gets done. Sharing such personal life details, usually mixing elegance and fun, has won the fashion influencer 21 million followers and collaborations with Dior, Lancôme and others.

Now Ferragni, 33, is considering a stock market debut to monetise the clothing-to-lifestyle persona she has built over a decade, according to a September interview with an Italian newspaper. An initial public offering in Milan, where she resides, would be a publicity coup for Borsa Italiana’s boss Raffaele Jerusalmi. But it would also test the staying

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beauty

Beauty influencer faces fierce backlash after asking followers ‘what race’ she should be today

YouTuber and beauty influencer Nikita Dragun sparked backlash on Sunday after she asked “what race” she should be that day.



a close up of a girl wearing a hat


© Provided by Indy 100


The makeup artist appeared to be making a joke in a now-deleted tweet that asked:

what race is nikita gonna be today ?

Almost immediately, people started calling her out for her “careless” tweet.

Some people accused Dragun of “blackfishing” – a play on the word “catfishing”, to mean people who edit their photos to appear darker. It’s essentially a form of cultural appropriation and people weren’t happy:

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beauty

American Influencer Awards Announces 2020 Beauty Awards Nominees

Staff, USA TODAY NETWORK PRESSROOM
Published 11:56 a.m. ET Oct. 2, 2020

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The American Influencer Awards, which honors the greatest beauty contributors and premiere talent on social media, today announced the nominees for its 3rd awards show that will celebrate influencers across 23 categories. The American Influencers Awards is part of Gannett Ventures, powered by the USA TODAY NETWORK, and is coordinated with the American Influencer Association.

The nominees, which were selected by public submission and an advisory board, include this year’s top social media influencers across multiple platforms. Nominees include Charli D’Amelio, Dixie D’Amelio, Bretman Rock, Nikita Dragun, and Aaliyah Jay.

“2020 has been a year of incredible growth in the social media and influencer industry where new personalities and fans have emerged,” said Christopher Crellin, President of the American Influencer Association. “We’re excited to highlight this year’s influencers who continue to inspire their fans.”

The categories for

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