You’ve been saying them wrong! Guide reveals how to pronounce beauty and wellness ingredients – with jojoba, shea and turmeric regularly leaving people tongue tied
- Scandinavian brand New Nordic surveyed people on names of health products
- Found two thirds of those asked thought jojoba oil is pronounced ‘jo-jo-bah’
- Results also showed that 58 per cent of Brits pronounce Turmeric wrongly
Over the past few years, we have all become more health conscious – health and beauty products are expected to be the fastest growing sector by 2022.
However, new research by Scandinavian health and beauty brand New Nordic shows that we struggle to pronounce several health terms properly after they surveyed people on the names of many health products and ingredients.
The research also revealed the three most mispronounced wellness ingredients, with