Brazilian Women Innovate More Than Men Through Covid-19 Crisis

Female entrepreneurs in Brazil have been more agile and effective when implementing technology-based innovation and finding digital alternatives to keep their businesses afloat in by the Covid-19 pandemic than their male counterparts, according to research.

The seventh study on how small companies are faring in the crisis carried out by Brazilian business school Fundação Getúlio Vargas (FGV) and the Brazilian Service of Support for Micro and Small Enterprises (SEBRAE) with 7.586 businesses between August 27-31 across Brazil shows that most female business owners (71%) use social networking websites, apps or Internet platforms to sell their products or services, compared with 63% of the male entrepreneurs polled.

The research has shown that most women run their businesses from their homes (35%, compared with 29% of men). It also noted that the general

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