NEW YORK, Oct. 5, 2020 /PRNewswire/ — 5W Public Relations, one of the largest independently owned PR firms in the U.S., has released their 2020Holiday Shopping Survey, which looks at consumer intentions and behaviors as the holiday shopping season approaches. The survey includes data on the amount people plan to spend, shopping methods, timing, and top gifts people plan to purchase for their loved ones this season. Findings from the survey will be especially useful to brands trying to tap into consumer thinking and spending after months of economic uncertainties due to the coronavirus.
“There are many questions regarding how the coronavirus will impact holiday shopping habits and preferences,” says 5WPRPresident, Dara A. Busch. “As publicists, it’s important that we guide our clients through these tough times. These insights play an integral part in understanding consumer motivations, and help guide our recommendations to clients on how and where