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Breakingviews – Italian Insta-star IPO to test influencer model

The 76th Venice Film Festival – Screening of the documentary “Chiara Ferragni – Unposted” – Red Carpet Arrivals – Venice, Italy, September 4, 2019 – Chiara Ferragni poses.

MILAN (Reuters Breakingviews) – At the beginning of the 2019 documentary “Chiara Ferragni: Unposted”, the Italian Instagram star enters a tattoo parlour to get her nipple pierced. The camera lingers on her picture-perfect yet grimacing face while the job gets done. Sharing such personal life details, usually mixing elegance and fun, has won the fashion influencer 21 million followers and collaborations with Dior, Lancôme and others.

Now Ferragni, 33, is considering a stock market debut to monetise the clothing-to-lifestyle persona she has built over a decade, according to a September interview with an Italian newspaper. An initial public offering in Milan, where she resides, would be a publicity coup for Borsa Italiana’s boss Raffaele Jerusalmi. But it would also test the staying

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