A Big Mac (hold the pickles), medium fries, and an Oreo McFlurry. It’s a top tier order from McDonald’s for just about anybody. But it also just so happens to be Colombian reggaeton superstar J Balvin’s go-to meal. For the next month, thousands of customers will have the opportunity to get their hands on Balvin’s favorite order from the fast food giant. But you know that something exclusive had to be cooked up for the Colores artist to celebrate the momentous partnership.
Known for his eccentric collection of custom jewelry that includes everything from spinning Takashi Murakami flower pendants to rainbow-colored Rolex watches, it was only right that Balvin and his team chose to cement the collab by turning it into diamond-encrusted jewelry. In fact, the blinged out Big Mac, fries, McFlurry, and even the glossy red tray hang from Balvin’s neck in the campaign imagery.