- Ulta, Kroger, and Guess are among the retailers offering deals this upcoming weekend as part of the 10.10 Shopping Festival.
- The goal of the new event is to entice shoppers to start their holiday gift-buying earlier than usual.
- In a year marred by the coronavirus pandemic, retailers are concerned a logistical nightmare could ensue if too many people leave their holiday shopping until the last minute.
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A group of retailers are signing up for a shopping event that hopes to save a holiday season unlike any before.
Ulta, Kroger, and Guess are among the stores that will be offering deals as part of the new 10.10 Shopping Festival, which runs from October 9 to October 12. The name