For years, Amazon Prime Day’s nickname was “Black Friday in July.”
Now, Amazon is helping to kick off the holiday shopping season in earnest after delaying its annual sale from July until October amid the coronavirus pandemic.
As they do when Prime Day is held in July, other retailers including Target, Walmart and Best Buy are holding big sales of their own to compete with Amazon’s members-only shopping event.
But after Prime Day and the competing sales end, be prepared for round after round of early sales through Thanksgiving and beyond.
Amazon Prime Day 2020 is here: These are the best deals you won’t want to miss
With consumers encountering a very different experience during the coming holiday shopping season with restrictions on how many can be in a store at a time and concerns about online orders not arriving on time, experts say it’s critical for retailers to start