Holiday 2020 will be an extended shopping season starting with Amazon’s AMZN Prime Day on October 13th and 14th. Many other retailers will be following suit to compete for the customer’s dollars over the two-day period. Last year Amazon Prime Day raked in $6.93 billion worldwide from 124 million U.S. Prime users (up almost 11% from the previous year). For 2020, the projections are sales of $9.91 billion worldwide from more than 142 million U.S. users, surpassing 50% of the US population.
Andrew Lipsman, principal analyst of eMarketer, said in an interview,” Prime Day is a coordinated industry-wide event with other retailers planning promotions to compete with Amazon for shoppers’ attention.” The value of each shopping