beauty

Kurlee Belle founder on pivoting to ecommerce and making 6 figures

  • When the pandemic hit, Terrinique Pennerman quickly pivoted her haircare business, Kurlee Belle, which normally sells in major retailers like Sally Beauty, to ecommerce. 
  • A few months later, Kurlee Belle hit the six-figure mark in revenue for 2020 — a milestone in her business’ history.
  • The Bahamian native always had a passion for creating her own haircare mixtures using natural ingredients.
  • She credits the company’s surging popularity to a need for at-home hair solutions and found creative ways to fill orders online quickly. 
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Like many entrepreneurs, Terrinique Pennerman didn’t know how the pandemic would impact her natural haircare business, Kurlee Belle.

Before COVID-19, Pennerman relied on her product distribution deals with Sally Beauty and other local hair stores in Caribbean countries for in-person sales. Once she was forced to transition her focus to ecommerce after stores closed amid coronavirus, she was surprised to

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