Celebrity Fashion Labels That Land In The Name Recognition/Design Chops Sweet Spot

Instant brand recognition is something even the most highly skilled marketing firm can’t buy, so when celebrities from the music, film, or even (and sometimes especially) reality TV worlds enter the fashion industry, they’re arriving with a kind of head start. What they lack, however is fashion and design world cred — it’s hard, at least at the outset, to take seriously a line launched by the least likeable member of a ‘90s-era girl group. And yet former Spice Girl Victoria Beckham is one of a handful of celebrities who’ve managed the transition from red carpet to runway with both critical and financial success.  

From Jennifer Lopez’s recent collaboration with Coach to Rihanna’s star-studded and industry-shifting Savage x Fenty lingerie

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