SYDNEY (Reuters) – Cash-strapped Qantas Airways Ltd on Wednesday launched a range of pricey athleisure clothes as its latest revenue-raising scheme to help weather the coronavirus pandemic.
The branded range includes A$150 ($107.46) T-shirts and A$425 cashmere sweaters designed by Australian Martin Grant, and comes after recent sold-out sales of bar carts from retired Boeing Co 747 planes and business class pajamas and amenity kits.
Qantas has grounded the bulk of its fleet and raised equity and debt to boost liquidity during the pandemic, which has seen it announce plans to cut nearly 30% of its workforce. It is bracing for a A$10 billion hit to revenue this financial year because of border closures and lower travel demand.
On Saturday, 150 passengers joined a