From Levi’s to Kate Spade, here are 10 Prime Day style deals you’ll love

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The time has finally come — Amazon Prime Day 2020 is here! Whether you’re on the hunt for the perfect holiday gifts or shopping for yourself, TODAY has found some of the best discounts the powerhouse retailer is offering over the next few days.

And while there are tons of great tech deals and beauty sales, you definitely don’t want to miss out on all the amazing Amazon Prime Day clothing finds.


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18 Best Amazon Prime Day Clothing & Fashion Deals 2020 Under $50: Champion, Levi’s, Fila

Every discount, holiday deal, and surprise sale you’ve scoured in the past has prepared you for this two-day event. Of course, we’re talking about Amazon Prime Day. From highly-anticipated tech deals to much-needed kitchen appliances (Instant pot, anyone?), there’s plenty to score and save during this sale. If you are a fashion lover like us, though, your eyes (and wallets) will go straight to the best clothing and accessories deals.

Whether it’s TikTok’s coveted brands like Champion, BTS member V’s fave sunglasses (yes, the ones he wore recently on In the Soop), or celeb-approved denim, there’s so much to go through and so little time.

Luckily for you, we’ve gone through the ever-changing deal list and rounded up the best fashion deals on Amazon Prime Day under $50. Be sure your Amazon Prime membership is ready to go (remember you can cancel it at any time  afterward) and

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Levi’s, Hilfiger Push a New Kind of Online Shopping. It Looks a Lot Like QVC.

To get homebound shoppers to splurge, some brands are copying QVC.

On a recent afternoon, more than 12,600 viewers tuned in to Tommy Hilfiger’s website to watch models, influencers and celebrities talk about the brand’s fall collection.

“You’ve got this piece here, which is super, super dope,” said Toni-Blaze Ibekwe, a stylist and editor of Wonderland Magazine, showing off a blue and white sherpa jacket made from recycled fabric.

Retailers are trying to appeal to consumers who long turned up their noses at QVC and the Home Shopping Network. Brands like Tommy Hilfiger and Levi Strauss hope shoppers who are still reluctant to visit stores can be persuaded to tune in to the live-streamed online sales events and spend on ruffled blouses, handbags and other nonessential items ahead of the holiday shopping season.

During the 30-minute to one-hour sessions, which have taken off in China but are relatively new to

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