AIRPORT CITY, Israel, Oct. 5, 2020 /PRNewswire/ — My Size, Inc. (the “Company” or “My Size”) (NASDAQ: MYSZ) (TASE: MYSZ), the developer and creator of smartphone measurement solutions, today announced that it has launched a new Made-to-Measure (M2M) feature for MySizeID. The M2M feature will allow retailers to receive their customers’ body measurements instead of a size in order to make custom-made clothing. MySizeID is a size-recommendation tool based on shoppers’ personal body measurements, taken with their smartphone sensors without using the camera. The MySizeID turnkey solution can help retail companies to reduce costs and enhance shopper experience by providing a more efficient sizing solution for consumers.
Ronen Luzon, CEO of My Size Inc., commented, “We continue to innovate and progress our technology. We believe the future of the retail industry is headed towards made-to-measure fashion. Some retailers predict that sizing will become obsolete in the not so