shopping

Report: Majority of U.S. Consumers Will Turn to Amazon First for Gift Shopping This Holiday Season

NEW YORK, Oct. 13, 2020 /PRNewswire/ — A majority (52%) of U.S. shoppers plan to start their online shopping via Amazon™ this holiday season, according to newly released findings from Episerver, the customer-centric digital experience company.

For its latest report, “An Interview with The Couch Shopper: The Episerver Holiday Ecommerce Report 2020,” Episerver surveyed 4,050 online shoppers across the world and performed 1.6 billion website sessions to uncover the behaviors and trends shaping the future of e-commerce. The survey revealed that 42% of U.S. shoppers plan to buy most of their holiday gifts on Amazon this year, and 11% say they plan to buy all of their holiday gifts on Amazon.

Amazon is not only the world’s largest retailer, it is now most consumers’ first stop along their holiday shopping journey and remains a go-to for year-round shopping needs. Episerver’s study found that in general, 48% of online

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