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In an effort to more cost-effectively fulfill online grocery orders for its customers, Amazon has opened a “dark store,” which is more of a warehouse than a store. Located in Brooklyn, New York, Amazon’s dark store will be a good test of the concept to determine how big of a role the stores will play as the company accelerates investment in the grocery ecosystem.
Amazon is confronted with many of the same challenges as its grocery competitors, like Walmart, Kroger, Albertsons and Ahold Delhaize. Among the challenges is how to meet the increasing demand for online grocery ordering and delivery.
On the surface, fulfilling online grocery orders appears to be a fairly simple and straightforward process. It’s not. Consumers purchase a wide variety of products, resulting in a mixture of small,