Fashion is a creative dance between practical design and conceptual thinking. Success comes when the dance is so enthralling people can’t look away.
Jonathan Anderson understands this well and, as a result, he’s enjoyed high praise from critics and a loyal fanbase over the years.
Acting as the creative head of two brands — Spanish house Loewe and his own London-based label JW Anderson — the Northern Irish designer has defined his creative pursuits through collaboration and curation.
“I am an enabler. I am in a privileged position to shine a light on what other people do,” he says of his role as creative director during an interview at JW Anderson’s headquarters in London.
Unveiling JW Anderson’s most recent collection without a traditional runway show, due to the ongoing pandemic, he instead sent would-be guests an interactive booklet featuring photographs of models in various new looks