Brand New Study Identifies Top Motivations Of ‘High-Achieving’ Women

“What makes women tick?” is a question that vexes (almost) every man, marketer, recruiter, salesperson, media executive and politician.  

With women still only 7.4% of the Fortune 500 CEOs, executives, recruiters, and advocates are wondering what needs to happen for more women to ascend to those roles.  

A brand new study conducted by Green Connections Media (GCM) in partnership with IDS Publishing may provide some answers, especially for those in STEM fields (science, technology, engineering and math). This survey is called the Reiss Motivational Profile (“RMP”), a “scientifically developed, comprehensive test of what motivates an individual,” originally developed by the late Professor Steven Reiss, detailed in his book, “Who Am I? 16 Basic Desires That Motivate Our Actions, Define Our Personalities.”  


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