From Harper’s BAZAAR
This year, the Green Carpet Fashion Awards went digital for the first time. Filmed virtually at the Teatro alla Scala in Milan, using a clever mixture of visual FX, animation and holograms, the event was broadcast live online and on Sky Arts, making it available to a larger audience than ever before; a significant move during a year when the event is arguably more important than ever.
Eco Age founder Livia Firth first launched the Green Carpet Challenge 10 years ago, along with Lucy Siegle, and the pair have been promoting and encouraging vital conversations around sustainability for the past decade. We caught up with Firth to discuss what place the red carpet has during a pandemic, what sustainability actually means, and the enduring power of celebrity endorsement.
Below, discover five ways that she believes we can move forward in fashion.