Xbox Releases Epic Ad for Its New Consoles as High-Stakes Holiday Shopping Season Nears

Xbox has released an epic new ad as it looks to win over market share from arch-rival Sony PlayStation, in what is a very high-stakes year for the brands as they each gear up to launch a hotly anticipated new generation of consoles

The 70-second global ad by longtime agency 215 McCann has been released to promote Microsoft Xbox’s new Series X and Series S consoles, which launch Nov. 10.

The spot debuts today on digital channels in the U.S, U.K, Mexico, Germany and France and will air during Sunday Night Football, when the Minnesota Vikings take on the Seattle Seahawks. The campaign launch comes as Sony is also putting a huge marketing push behind its rival console, PlayStation 5, which will hit shelves Nov. 12.

Titled “Us Dreamers,” the ad is part of Xbox’s wider “Power Your Dreams” theme and stars British actor Daniel Kaluuya, from Get Out and

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