Walmart is redesigning its stores to create a ‘seamless omni-shopping experience’

Walmart would like to see more people use its app, and the company said today, in a statement on its corporate website, that it’s begun a redesign of its stores to facilitate that goal.

According to the statement, by the EVP and chief customer officer at Walmart, for several years now the retailer has been on a “transformational journey.” It’s been “reimagining ways to create seamless omni-shopping experiences,” as a means to save customers time, as well as inspire them, whether shopping in-store, online or via mobile, it said.

The new look and feel is focused on a “digitally enabled shopping experience,” the statement said, appealing to shoppers “through a sleek design aesthetic, a layout that spotlights products and an end-to-end digital navigation that guides customers throughout their journeys.”

What do the additional design elements and digital experiences include?

In order to create an instant omni-shopping experience in the customer’s

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