ST. PETERSBURG, FL — Detox, Designer Resale Boutique made up for in-store buys after they were temporarily closed for 30 days at the start of the coronavirus pandemic selling its clothes through Instagram Story.
Co-owners who are husband and wife, Jake Walsh and Kylie Walsh started using Instagram Story to model their consignment shop’s clothes in February. It excited a lot of customers with what they saw when they were bored from staying home during Florida’s statewide stay-at-home order.
“We have a lot of success with posting things on our Instagram Story,” Jake told Patch. “During our closure, we took most inventory home and just modeled it on Instagram, and we also did a few consignments then.”
Jake said they maxed out their Instagram stories every day, and a lot of their followers told them it was like watching the Home Shopping Network. Customers appreciated the Walsh’s providing exact measurements