Fashions in the 1970s were far more relaxed than those in the 1960s before, many emerging design showed signs of nostalgia with designers taking influence from previous decades. Laura Ashley was noted as being heavily influenced by Edwardian style dresses and prints. Barbara Hulanicki’s Biba label produced a 20s/30s influenced look with long cotton skirts, long sleeved shirts or smock and a floppy brimmed hat. The use of 30s inspired colourings, the two tone black and cream or brown and cream, could be seen in shoes and ‘office work wear’ styles.
By looking back the fashion designers were still continuing the new fashion trends for the new ideas, ideologies and social freedoms that were sought for both men and women.
Distinct fashion styles for certain youth groups became apparent again through this decade in the attempt of identification of the differing subcultures. Several mainstream trends came and went such as … Read MoreRead more