beauty

Clean Hair Care Brand Innersense Organic Beauty Announces Packaging Refresh With Transition To Bottles Made Of 100% PCR

“Our refreshed packaging begins our transition into more circular packaging options such as refillables and other sustainable alternatives. Hair care poses unique packaging challenges as opposed to skincare or makeup,” shares Greg Starkman, Innersense Organic Beauty founder. “Hair care packaging is larger in size, heavier in weight, and typically sits in our showers, so the bottles have to be functional and safe in a wet environment. PCR plastic is the most natural next step for our packaging. By purchasing PCR, we are doing our part to spur demand for recycled materials, which we hope will have ripple effects toward improving the domestic recycling market.”

The packaging update contributes to the brand’s Mission in Action, a plan introduced three years ago with the goal to become “plastic proactive.” This year, Innersense Organic Beauty made the commitment to cleaning up the equivalent of the last 5 years of their plastic output

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beauty

Nordstrom Launches In-Store Beauty Packaging Recycling Program

(Credit: Pixabay)

Nordstrom customers can now recycle all brands of beauty packaging in-store.

For this initiative, the retailer partnered with TerraCycle and Beautycycle, the first beauty take-back and recycling program accepting all brands of beauty packaging at a major retailer. Customers can now bring in their empty beauty product packaging to be recycled at any of Nordstrom’s full-line stores or Nordstrom Local service hubs in the continental United States. Through this program, Nordstrom aims to take back 100 tons of hard-to-recycle beauty packaging by 2025 to ensure it’s recycled. According to Nordstrom, many municipal recycling centers do not accept beauty materials and packaging, as they often contain a mix of materials that are not locally recyclable.

How it works

  • Customers can bring their empty beauty products to any Nordstrom or Nordstrom Local to be recycled. Beautycycle boxes will be available in the beauty department.
  • Nordstrom will send the content of
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