beauty

Clean Hair Care Brand Innersense Organic Beauty Announces Packaging Refresh With Transition To Bottles Made Of 100% PCR

“Our refreshed packaging begins our transition into more circular packaging options such as refillables and other sustainable alternatives. Hair care poses unique packaging challenges as opposed to skincare or makeup,” shares Greg Starkman, Innersense Organic Beauty founder. “Hair care packaging is larger in size, heavier in weight, and typically sits in our showers, so the bottles have to be functional and safe in a wet environment. PCR plastic is the most natural next step for our packaging. By purchasing PCR, we are doing our part to spur demand for recycled materials, which we hope will have ripple effects toward improving the domestic recycling market.”

The packaging update contributes to the brand’s Mission in Action, a plan introduced three years ago with the goal to become “plastic proactive.” This year, Innersense Organic Beauty made the commitment to cleaning up the equivalent of the last 5 years of their plastic output

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