A P.E.I. gift card program desgined to support the Island tourism industry had a successful first day Monday, with some retailers reporting that they had sold up to 40 per cent of their stock before noon.
“It’s the first day of a two-year program. It’s going very well,” said Kent Thompson, the director of finance and food tourism at Food Island Partnership.
“Our first 5,000 cards went on sale this morning and we are hearing from retailers that as much as 30 to 40 per cent of stock got sold this morning.”
The province initially announced $500,000 in funding for the Canada Food Island Gift Card program, launched back in August as the toll COVID-19 was taking on the tourism industry became increasingly apparent. Even the launch of the Atlantic bubble in early July hadn’t been enough to save the 2020 season.
Originally, the plan was to have everything kick