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11 virtual fitness brands vying to compete with Peloton amid pandemic

  • On-demand and virtual fitness has never been more popular, as the pandemic drastically changes the way Americans stay fit. 
  • While Peloton continues to dominate the at-home fitness market, several digital fitness programs — both new and existing — are looking to cash in on the on-demand exercise boom. 
  • We took a closer look at 11 of the most popular virtual fitness membership programs. 
  • Visit Business Insider’s homepage for more stories.

 

Gone are the days of traditional gym memberships, as Americans enter the era of the virtual, at-home fitness movement buoyed by the pandemic.

On-demand fitness platforms have never been so popular, nor so ubiquitous. Though digital fitness has been on the rise in recent years, the coronavirus outbreak has put fledgling virtual companies on the map while prompting the rise of a slew of new platforms designed to help Americans stay fit while cooped up at home. 

These programs vary

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