coupon

Coupon Queen: Coupons personalized to your shopping habits | Jill-cataldo

We live in a world of “big data,” which means that companies are using every possible piece of data that they’re able to gather on us to form a set of patterns and associations identifiable specifically to each customer.

As much as we may like to believe we’re shopping anonymously, data collection firms are working tirelessly in the background to collect as much data on us as possible.

You did not mention the specific store’s name. However, I still have a pretty good idea of how the store could associate your purchases to you personally, and I feel confident in stating that you have been paying for your purchases with a credit or debit card.

Even without signing up for the store’s loyalty card or electronic coupons, when you pay with a credit card, the store now knows your name, your address, and a host of other information about you.

Read More Read more
clothing

Amazon Expands Its Personalized Clothing Service to Men

It is not hyperbole to state that Amazon (NASDAQ:AMZN) has changed the world in its 26-year existence. Seeking to become “Earth’s most customer-centric company,” it sells virtually everything you can think of online. It also has other products and services, such as the Kindle e-reader, Alexa virtual assistant, and Amazon Prime video streaming and subscription service.

This drive to focus on the customer, innovation, and long-term thinking has made Amazon into the powerhouse it is today. It still tries to stay one step ahead of its competitors, recently expanding its personal shopping subscription service that has the potential to further enlarge its reach and appeal.

A man reaching into an empty box.

Image source: Getty Images.

New service

Amazon has extended its subscription-based offering to focus on menswear. Under its Personal Shopper by Prime Wardrobe, Prime members pay $4.99 to receive eight clothing items per month, which are personally selected based on the customer’s personal preferences. The

Read More Read more
shopping

Pandemic Accelerates Consumer Demand For Personalized Free Sample Boxes

Consumers are eager to discover new brands, and have never been more open to trying free samples from the safety of their own homes. These were among the recent findings from a consumer shopping behavior survey conducted by startup Sampler.

Ninety-eight percent of respondents reported being more open to new brands, while just two percent said they were sticking to familiar products. What’s more, 98 percent of people were more likely to try new products if they had samples delivered to their home compared to picking them up in-store. Marie Chevrier, Sampler’s founder and CEO, said these findings reflected why product sampling is full speed ahead on a digital makeover.

“Being able to digitally target consumers who have an interest in your specific products is light-years ahead of traditional in-store

Read More Read more