NEW YORK, Oct. 6, 2020 /PRNewswire/ — Today, Brides (www.brides.com) released findings from its 2020 American Wedding Study. What began as a holistic look at what weddings mean to couples in 2020, quickly transformed into a study about how a world-altering event—with ramifications for health, finance, culture, and relationships— impacted those ideals.
Brides surveyed over 1,400 American newlyweds in a range of demographics including age, race, income, geographic location, and sexual orientation. The results shed light on how the pandemic impacts attitudes toward weddings and marriage, and the result is an in-depth exploration of what motivates Americans to get married and have weddings today, and shows how couples have responded to a time of upheaval and uncertainty.
“Couples have pivoted their planning—and gotten creative with microweddings and virtual ceremonies—to celebrate with their families in a safe way,” said Roberta Correia, Editorial Director, Brides. “If anything,