fashion

Taipei Fashion Week SS 2021: RE:CONNEXT Blends the Physical Runway with Digital, Interactive Events

TAIPEI, Taiwan, Oct. 14, 2020 /PRNewswire/ — In the hopes to reconnect people during these uncertain times through the art of fashion, as well as present the industry with digital experience concepts to inspire the future of fashion show events, this years Taipei Fashion Week SS 2021: RE:CONNEXT brought together the classic aspects of a conventional fashion show with a number of virtual, interactive elements. A government-sponsored event, RE:CONNEXT was recently held between the 6th – 10th of October at the Songshan Cultural and Creative Park.

The opening of RE:CONNEXT featured a show, titled Digital Terminal,” an experimental and immersive experience that took place in a dark venue complemented with audio/visual elements, interactive technologies, and other forms of digital art. In this open-to-the-public space, the lines between apparel and apparel, apparel and the audience, and the audience with others were intentionally blurred, allowing for attendees to

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shopping

Bambuser and AMF Fastigheter Partner to Bring Omnichannel Shopping Opportunities to Physical Stores

STOCKHOLM, Oct. 8, 2020 /PRNewswire/ — Interactive live video streaming provider Bambuser and AMF Fastigheter, one of Sweden’s largest real estate companies, today announced a strategic partnership to bring Live Video Shopping into physical stores to link in-store salespeople and experts to customers at home for an interactive and personal experience.

This first-of-its-kind interactive concept will make physical stores more experience-based using innovative technical solutions to strengthen retail both online and offline and open up new opportunities for Bambuser to expand into physical stores and omnichannel players.

This exciting partnership follows a successful pilot initiative with shopping center MOOD Stockholm, which launched a live broadcast fashion and lifestyle series that offered both shopping and inspiration by lifting brands and profiles operating in the shopping district.

Research shows that an omnichannel retail offering creates a `halo effect’ for retailers with physical stores increasing online sales up to 110%, which drops

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fashion

Hybrid Paris Fashion Week, both physical and digital, begins

Christian Dior on Tuesday was the first major fashion house to stage a traditional ready-to-wear runway show in Paris since the coronavirus pandemic hit in March

The show headlined the first day of a hybrid-style Paris Fashion Week. A giant “DIOR”-emblazoned white annex in the chic Tuileries Gardens stood against the backdrop of the Eiffel Tower, hazy in the drizzle.

Guests were unusually relaxed, with some fashion editors commenting that it was because they had not just flown in, exhausted, from a week of covering Milan. Italy had restricted travelers coming from Paris due to the virus. At Dior, many of the Asian and American editors were

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