jewelry

‘Zoom-worthy’ pieces like earrings and necklaces are selling though jewelry is expected to take a COVID-19 hit in 2020


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People who are working from home are still getting dressed up from the neck up for videoconference meetings, and Signet Jewelers Ltd. Chief Executive Virginia Drosos says earrings and pendants are selling as a result. But the jewelry category is expected to take a hit in 2020 due to COVID-19.

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Drosos told MarketWatch that “Zoom-worthy jewelry” and bridal pieces like engagement rings continue attract consumers during the pandemic.

“Consumers are buying jewelry that represents the times,” Drosos said, highlighting things that are top-of-mind for consumers these days like good health and strong relationships. “We aren’t celebrating by going out to dinner or on a big vacation so buying something that memorializes where we are is important to people.”

Many shoppers, even those buying jewelry, are heading to e-commerce sites to make a purchase or do research. “Jewelry is a category that has moved slowly to

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jewelry

‘Zoom-worthy’ pieces are selling though jewelry expected to take a COVID-19 hit

People who are working from home are still getting dressed up from the neck up for videoconference meetings, and Signet Jewelers Ltd. Chief Executive Virginia Drosos says earrings and pendants are selling as a result. But the jewelry category is expected to take a hit in 2020 due to COVID-19.

Drosos told MarketWatch that “Zoom-worthy jewelry” and bridal pieces like engagement rings continue attract consumers during the pandemic.

“Consumers are buying jewelry that represents the times,” Drosos said, highlighting things that are top-of-mind for consumers these days like good health and strong relationships. “We aren’t celebrating by going out to dinner or on a big vacation so buying something that memorializes where we are is important to people.”

Many shoppers, even those buying jewelry, are heading to e-commerce sites to make a purchase or do research. “Jewelry is a category that has moved slowly to online,” Drosos said.

Watch: Why

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jewelry

‘Zoom-worthy’ pieces like earrings and necklaces are selling though jewelry is expected to take a COVID-19 hit in 2020

Tonya Garcia

People who are working from home are still getting dressed up from the neck up for videoconference meetings, and Signet Jewelers Ltd. Chief Executive Virginia Drosos says earrings and pendants are selling as a result. But the jewelry category is expected to take a hit in 2020 due to COVID-19.

Drosos told MarketWatch that “Zoom-worthy jewelry” and bridal pieces like engagement rings continue attract consumers during the pandemic.

“Consumers are buying jewelry that represents the times,” Drosos said, highlighting things that are top-of-mind for consumers these days like good health and strong relationships. “We aren’t celebrating by going out to dinner or on a big vacation so buying something that memorializes where we are is important to people.”

Many shoppers, even those buying jewelry, are heading to e-commerce sites (link)to make a purchase or do research. “Jewelry is a category that has moved slowly to online,” Drosos said.

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fashion

Are Archival Pieces the Future of Fashion?

Heidi Klum famously intoned, “Fashion, one day you’re in, the next you’re out.” However, sometimes you might also make a comeback.

For fashion houses with a long and storied history, generations of pieces from past collections live in their archives. These archives tell a history of where the brand came from and are often a reference for designers to remember the brand DNA and create updated versions of pieces.

Lately, fashion brands have found a different use for archival fashion pieces, reissuing them for sale and featuring them in runway shows.

Storied American brand Coach recently announced that for the unveiling of its spring 2021 collection (which will take place digitally on September 22), new pieces by creative director Stuart Vevers will be paired with some of the brand’s past collections, and other items from the brand’s archives.

This is not only seen as a more sustainable approach to fashion—as

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