Pinterest has launched a range of new features letting users shop directly from Pins, on boards, from search, as well as new monetising shopping surfaces for UK advertisers.
Launching this week, a new shop section will appear on search, making it easy to shop in-stock products from a range of retailers when searching for terms like “winter outfits”, “office decor”, and “kitchen remodel”.
Pinterest has also added price and brand filters.
The key features are:
- Shop from a board: When a Pinner visits their home decor or fashion board, they’ll now see a Shop section that shows products from or inspired by the Pins on their board. Just as if a shopping list has been created for their boards, Pinners will see in-stock products based on what they’ve been saving for a room or look.
- Shop from Pins: Pinterest has made updates to visual search to make more products shoppable