Pinterest boosts shopping features ahead of festive rush

Pinterest has launched a range of new features letting users shop directly from Pins, on boards, from search, as well as new monetising shopping surfaces for UK advertisers.

Launching this week, a new shop section will appear on search, making it easy to shop in-stock products from a range of retailers when searching for terms like “winter outfits”, “office decor”, and “kitchen remodel”.
Pinterest has also added price and brand filters.

The key features are:

  • Shop from a board: When a Pinner visits their home decor or fashion board, they’ll now see a Shop section that shows products from or inspired by the Pins on their board. Just as if a shopping list has been created for their boards, Pinners will see in-stock products based on what they’ve been saving for a room or look.
  • Shop from Pins: Pinterest has made updates to visual search to make more products shoppable
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Pinterest Adds Several Shopping Features in the UK, US

Pinterest dubbed 2020 the year of the “Great Reboot,” and shopping was the focus of its latest reboot with several updates that were introduced Tuesday.

The percentage of Pinners who visited places to shop on the platform was up over 50% in the first half of 2020, the company said, adding in a blog post, “This year, we expect holiday shopping to look different, with mobile commerce poised to reach new heights as people find gifts from home. That’s why this week, we’re rolling out new shopping tools for Pinners and advertisers, bringing us one step closer to our goal of making every Pin shoppable.”

In the U.K. and the U.S., Pinterest is bringing ads to three of the most highly trafficked and visible places on its platform: its Lens visual search tool, the shop tab in search and shopping on Pins.

Pinterest wrote, “Retailers have been eager to be

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