(Reuters) – Amazon.com Inc on Tuesday began 48 hours of promotions as part of “Prime Day,” a closely watched marketing event the company had postponed due to operational challenges from the coronavirus pandemic.
The event, typically held in July to boost summer sales, is now a kickoff to what will be an earlier holiday shopping season. The member-only discounts are a key way Amazon markets Prime, a fast-shipping and media-streaming service that incentivizes subscribers to do more shopping on Amazon.
Rivals Walmart Inc and Target Corp are meanwhile hosting promotions at the same time. Online sales may prove critical for retailers as the pandemic forestalls the typical crowds at stores after