Surging Prices Turn Pork Into Luxury Holiday Gift in China

(Bloomberg) — A video showing scores of furniture store employees lining up to receive a bag of fatty pork has gone viral in China, a show of how surging prices have turned swine meat into a luxury holiday gift.

The company’s 500 workers requested a kilo of meat each over the traditional red bean-filled mooncakes that are usually doled out ahead of the Mid-Autumn festival that falls on Thursday this year. Comments on social-media site Weibo showed viewers appreciated the move as pork has now become an extravagance.

a person standing in front of a store: Pork Market in Shanghai as China's Pork Hunger Stays Strong With More Dining at Home

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Pork Market in Shanghai as China’s Pork Hunger Stays Strong With More Dining at Home

A customer buys pork at a market in Shanghai, China.

Photographer: Qilai Shen/Bloomberg

Pork had become a prized product in recent years after the spread of African swine fever across China slashed the top consumer’s local supplies in half and pushed prices to a record

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