The Market Downturn has Left Shoppers More Price-Sensitive and Expectant of Higher Discounts this Holiday Shopping Season

While Black Friday and Cyber Monday remain the dominant shopping events of the year, fewer consumers plan to shop them in 2020 – many of those who do plan to shop will do so online and expect retailers to offset any increased shipping charges

The US Holiday Shopping Report conducted by Simon-Kucher & Partners, a global strategy and marketing consulting firm, and Dynata, an independent market research institute, revealed that Black Friday and Cyber Monday are still viewed by consumers as the best shopping events of the year for deals – 32 percent of consumers indicated they think Black Friday has the best shopping deals and 16 percent said they view Cyber Monday as the best opportunity for deals, compared to only 11 percent for Amazon Prime Day. The study, based on a representative sample of more than 1,000 consumers across the US, suggests that despite the confidence in Black

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