Though TikTok is perhaps best known for producing viral dances and making Donald Trump mad, the app has quietly morphed into a next-generation QVC, unearthing useful doodads and oddball gadgets you didn’t know you needed. A product that goes viral on TikTok can sell out for months at a time, and the hashtag #TikTokMadeMeBuyIt has racked up 645.1 million views (and probably as many dollars in sales).
No products sell faster on TikTok than beauty products, whether it’s a DIY eyebrow lamination kit, men’s shaving powder, or a shower jelly that costs exactly $1. And because the app is dominated by teens, many of these things are easy on the wallet (or the allowance, as it were). To find out what lives up to the hype, we spent hours exchanging hundreds of DMs with TikTok influencers, asking just one