With no end to the global pandemic in sight, fashion and sportswear brands have been quickly adapting their lines to include face masks decorated with logos and stylish patterns.
While cloth masks made of traditional materials can help slow the spread of Covid-19, according to the World Health Organization, some labels are going one step further. They’re marketing new accessories, and in some cases entire clothing lines, as having antimicrobial properties — applications that inhibit the growth of microorganisms such as bacteria and fungi, or reduce viral activity. But what does antimicrobial fashion do, and can it provide extra protection during a pandemic?
In recent months, brands including Burberry have introduced masks that, they claim, are protected from microbes and germs. Burberry’s forthcoming beige and blue designs come in