fashion

June Ambrose on Hip-Hop, High Fashion, and Her New Puma Partnership

June Ambrose’s impact on fashion is undeniable: the dominance of streetwear, the influx of hip-hop performers in high fashion campaigns, and sneaker culture can all be traced back to the template that Ambrose created in the 1990s. As the stylist for high profile artists like Jay-Z, Missy Elliott, and Diddy, she connected music with the world of European luxury, dressing her clients in looks that remain iconic to this day. Missy floating through the “The Rain” video in a glossy patent leather, Diddy walking through a halo of lights in his shiny suit in “Mo Money, Mo Problems,” and Jay-Z’s bevy of supermodels putting on an impromptu show during “Change Clothes”—the list goes on. The imagery would change the relationship between fashion’s old guard and rap’s power players, and go on to influence a generation of designers who grew up immersed in MTV. 

Twenty-five years on and Ambrose remains powerful,

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