shopping

Levi’s, Hilfiger Push a New Kind of Online Shopping. It Looks a Lot Like QVC.

To get homebound shoppers to splurge, some brands are copying QVC.

On a recent afternoon, more than 12,600 viewers tuned in to Tommy Hilfiger’s website to watch models, influencers and celebrities talk about the brand’s fall collection.

“You’ve got this piece here, which is super, super dope,” said Toni-Blaze Ibekwe, a stylist and editor of Wonderland Magazine, showing off a blue and white sherpa jacket made from recycled fabric.

Retailers are trying to appeal to consumers who long turned up their noses at QVC and the Home Shopping Network. Brands like Tommy Hilfiger and Levi Strauss hope shoppers who are still reluctant to visit stores can be persuaded to tune in to the live-streamed online sales events and spend on ruffled blouses, handbags and other nonessential items ahead of the holiday shopping season.

During the 30-minute to one-hour sessions, which have taken off in China but are relatively new to

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shopping

Google wants to turn YouTube into QVC with new shopping features

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QVC

A fresh report from Bloomberg details Google’s new plan to squeeze even more revenue out of YouTube, which is already a $15 billion-a-year business. Google apparently wants to turn YouTube into a shopping destination, where viewers can watch things like product unboxings, makeup, or cooking videos and immediately buy featured products directly through YouTube.

The report says YouTube is currently “testing these features with a limited number of video channels” and “[t]he goal is to convert YouTube’s bounty of videos into a vast catalog of items that viewers can peruse, click on, and buy directly.” The company is asking creators to tag items featured in videos through a new piece of software that can be used for analytics and purchasing. Apparently, YouTube has been testing shopping features for a while now. Bloomberg’s report says, “Late last year, YouTube began testing a similar Shopify

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beauty

2020 QVC Customer Choice Beauty Awards: 14 Must-Have Products

We love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not E!.

Beauty lovers, this is the award show for you! 

After thousands of loyal shoppers cast their votes, the QVC Customer Choice Beauty Awards were handed out during a special three-hour live event on Oct. 3. While shoppers may be excited to learn which products won big, its the men and women behind the scenes who feel truly honored to be recognized by ordinary consumers across the country.

“We are beyond honored to have been nominated by the QVC customer community this year for five categories including Best Exfoliator, Best Moisturizer, Best Device, Best Innovation and Best Peel,” Dr. Harold Lancer shared with E! News before learning about his big win. “Our vision and purpose is

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beauty

2020 QVC Customer Choice Beauty Awards: 14 Must-Have Products – E! Online

We love these products, and we hope you do too. E! has affiliate relationships, so we may get a small share of the revenue from your purchases. Items are sold by the retailer, not E!.

Beauty lovers, this is the award show for you! 

After thousands of loyal shoppers cast their votes, the QVC Customer Choice Beauty Awards were handed out during a special three-hour live event on Oct. 3. While shoppers may be excited to learn which products won big, its the men and women behind the scenes who feel truly honored to be recognized by ordinary consumers across the country.

“We are beyond honored to have been nominated by the QVC customer community this year for five categories including Best Exfoliator, Best Moisturizer, Best Device, Best Innovation and Best Peel,” Dr. Harold Lancer shared with E! News before learning about his big win. “Our vision and purpose is

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shopping

The Lobby is betting on video e-commerce to become ‘QVC meets TikTok’

  • The Lobby, an online marketplace where influencers post shoppable videos reviewing clothing and accessories, made its national debut on Tuesday. 
  • Founder Abigail Holt described The Lobby as “QVC meets TikTok,” with a particular focus on buzzy direct-to-consumer brands, including Solid and Striped, Girlfriend Collective, and Lunya. 
  • “Immediately we knew we needed to be more bullish on video because consumers want video,” Holt said. “We sensed people needed and wanted normalcy and connection … and thought a lot about how do we recreate that feeling.”
  • Visit Business Insider’s homepage for more stories.

In a world that now runs entirely on streaming platforms, The Lobby is hitching its wagon to video commerce as the next big big trend in online shopping. 

The Lobby — a digital marketplace described by founder and CEO Abigail Holt as “QVC meets TikTok” — rolled out nationally on Tuesday, bringing its feed of influencer-produced shoppable videos to

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