Street Style Was Born at the Paris Racetracks

Working en plein air from 1909 were the Séeberger brothers—Jules, Louis, and Henri—who set up shop in Paris to provide, as their stationery noted “High-Fashion Snapshots, Photographic Accounts of Parisian Style.” In Elegance, a book about their work, Sylvie Aubenas, a curator at the Bibliothèque Nationale de France, explains that the Séebergers’ milieu was social events. “Their work,” she writes, “was documentary and documents cycles of fashion, specific looks, not just clothes but how they are worn and brought to life.”

“One of the first entrants in chic in the fashion races is a Callot ensemble combining a cape and frock of greenish-yellow kasha, with blue, yellow, green, and gold brocade adding to the gaiety of its effect.”Illustrated by Pierre Brissaud, Vogue, June 1, 1925

While high fashion was the playground of the bon ton, all social classes gathered aux courses, at the races. They traveled to Auteuil, Longchamp

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